The presence of a business on the internet is consider imperative for its viability and development. Nowadays, consumer behavior is greatly influenc by the use of digital mia and even more so social mia. Now, the question is not whether people subscribe to any mia, but which mia they choose and why.
Subsequently, businesses are push to create company pages on social networks, so that they are in constant communication with their audience. The difference with the past is that this communication is two-way, allowing consumers to interact with the company much more easily and directly.
Although there are other reasons
Why a business decides to use social networks, communication seems to be the most important. Through these, the company is not satisfi with publishing content, but wants to color correction connect with consumers and build, spread and maintain its brand awareness. By investing in this relationship, the company is able to listen to its audience and improve its services or products according to the feback it receives daily.
Also, happy customers or followers can strengthen the brand by sharing or liking a post, since by doing so they spread the content to even more users. Traditional marketing experts have always claim that the best advertising is word of mouth, because people will listen and trust someone they know much more than being expos to an impersonal advertisement. Now, with the capabilities of digital marketing, this can be achiev in much less time (one click) and to a much greater extent (global reach).
Another reason businesses us
igital mia is to ruce advertising costs Rayuwar mutum da al’umma gabaɗaya combin with better audience targeting . In order to register a publication in an electronic mium (television, radio) or a aleart news print mium (magazine, newspaper) one has to pay a lot and in fact without knowing to which audience it is address and whether the advertisement had an effect. On the contrary, advertising campaigns carri out with digital mia have lower costs – in fact, the cost is defin by the budget that the company itself wants to allocate and not by the mium in which it will be advertis – and a target audience.
