Likely need to create emails that automatically . Optimize to fit any device: mobile, tablet and desktop. Preview mode purpose: check how an . Email looks on large and small desktop screens. Most emails are viewed from mobile devices. And that’s one of the reasons you need to make sure your emails fit different . Screen sizes.
Preview mode gives you that opportunity: if your
Email looks good in preview . Mode moj data for both mobile and desktop, it’s ready to send. Free email templates purpose: quickly . Send an email based on a default template. To create a template-based email, you need . To upload images, add text blocks, links, call-to-action buttons, and other elements. Check if the . Email service provider has free templates grouped into categories, for holidays or other.
Segmentation purpose: divide your audience into segments
And send relevant content. Segmentation job function libraryallows you to send relevant . Content to different groups of people and achieve higher click-through and open rates. The point . Of segmentation is to target emails to the gender, age, and location of each segment. Check if your email service provider allows targeting based on subscribers’ previous interactions with the .
Website or emails so that to track inactive
Users and send them a re-engagement estonia leads campaign . Or experiment with email content on those who don’t click cta buttons. The more targeting . Variables the provider offers, the more relevant emails you can send. Personalization purpose: use subscriber . Data in emails and personalize their experience. Personalization involves using personal information such as name.
Gender age city and more in emails according
To statistics, of customers would switch to . Another brand if they received non-personalized emails. So this criterion must be taken into consideration. The most common way to apply personalization is to place the subscriber’s name in the . Subject or body of the email. Triggered emails purpose: send abandoned emails, order confirmations, birthday .