This strategy, called “ complementary selling ”, offers the customer a complementary product to the original product, which improves the Products shopping. Experience as well as the interaction with the company.
You may be interested in: What is Social Selling? First steps to sell more through social. Networks
In other words, if, for example, we went to a restaurant and they offered us to add ingredients to our pizza for an additional fee, that would be upselling, since we are “improving” the product. On the other hand, if they offered us to add a drink and some chips. To our pizza, it would be cross-selling, as these
The challenges of the industrial sector in 2023
Marketing and Sales trends for this coming year 2023 are full of technology and innovation. The new needs of the industrial sector have led us to adapt strategies and processes. To generate more and better demand. Any company that wants to achieve success must adapt its processes quickly and effectively to the new reality.
Although the current context may seem discouraging, don’t worry! The forecasts are positive. The Index of Expectations of Marketing Directors (IEDM), created by the Marketing Association of Spain (AMKT), shows us that:
“2023 will be key to recovering pre-pandemic business levels
So that you don’t get left behind and can create your next digital transformation plan in advance, we will reveal the digital challenges that B2B companies will face in 2023. Take note!
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Chatbots for sales teams
According to this study by Statista, chatbotswill continue to be a major source of revenue for companies until 2027. Hybrid chatbots receive a good response from the user who uses them and represent a truly effective formula for sales teams to reduce response times and offer a fast and effective customer experience.
Digital transformation chatbots
Artificial intelligence and analytics
Data can change the course of your actions, hence its great importance when it comes to, for example, creating your digital transformation plan. If you have data in your possession, you will be able to carry out much more optimized and effective campaigns. New regulations regarding data use and privacy are coming, so Marketing and business development teams will have to consider upcoming adaptations. Did you know that Universal Analytics will disappear
next year ? We will welcome Google Analytics 4, offering a “solid analytical experience designed for the future.”
Metaverse in the Industrial Sector
The logistics metaverse promises to offer immense potential for SMEs in the context of shared immersive experiences. A world of constant learning where companies will be able to observe, predict and act as a testing ground for process and product innovations.
“Organizations need to assess and understand their readiness for the metaverse so that when this new virtual world unfolds, they are better prepared to take a position and benefit from its possibilities,” Swapnil Gupta tells us in his article From physical-first to digital-first.
The reality is that there is still a long way to go to determine whether the investments being made in the Metaverse make sense or not, and we do not know if they will have an economic return. What is clear is that there will be a lot to talk about in 2023
You now have all the keys to creating your next digital transformation plan ! Follow the steps, analyse, assess your business opportunities and remember that the sector is always changing.
A quick adaptation to change will be the key to success in your next strategy. If you need help, our team of Connext B2B Marketing and Sales specialists will be happy to help.
In a saturated commercial environment it is of crucial
importance to know the latest trends in sales techniques .
With the focus always on the customer , in recent years different methodologies have emerged from the traditional ones, which ensure a higher rate of commercial success . In order to apply them, your sales team will have to work hand in hand with your marketing team.
These inbound strategies will help you attract new customers, retain them over time and make them more profitable.
In the following video we c level contact number data briefly explain what our article consists of. Don’t miss a detail!
What are sales techniques?
Everyone knows that a sales technique is a aleart news procedure through which an attempt is made to persuade a buyer to purchase a product or service. However, not everyone knows that there are significant differences in these techniques depending on whether they are aimed at the B2B or B2C sector .
Knowing your client is the first step to closing a sale, so it is essential to clearly differentiate between these two categories.
Differences between B2B or B2C clients
B2B sales strategies are those focused on corporate clients. It comes from the English expression “ Business to Business ” which translates as “From company to company”. In this type of sale, there is a commercial exchange of products or services between two or more companies.
