Maybe you notice that your website is getting a lot of traffic, but still isn’t generating enough sales. Or maybe your site is already doing pretty well, but you want to do even better. As an experienced business strategist with a background in marketing, I’ve sold quite a few services and products in my career, so I’m going to share some sales wisdom here. I prefer to sell in person, but you can also sell your services or products in text form. That’s what our online marketing and the websites we build are for! But how do you ensure that the content of your website makes your company sell even better? Can you write better website texts for that?
Well… actually you can just use Want to write the same methods that I learned to use in the physical world. That is why in this article I will give you an overview of 4 effective sales techniques that you can also apply to digital texts.
Focus on your customers’ pain points
You can’t sell without pain
(Almost) nobody buys something without a good reason. And if that does happen, there is a big chance that your new customer will quickly discover that he did not need your product. That only creates dissatisfaction. That is why I think it is important that I only sell to people that I can really help with our services.
In a customer conversation, you can ask specific questions to discover your customer’s pain points. Of course, this is not possible in a web text. And so you have to anticipate your customers’ pain points. By recalling your personal experiences of physical customer conversations. That is the only way to write better texts for your website.
The key when using pain points is not to apply excessive pressure.
The idea is to convince people of the (real!) fact that you have a solution to their pain, not to inflict new pain in order to convince them. So rather not: “Renew your slow website or your company will soon go under”, but rather “Do you notice that your website is a bit slower? Then it may be due for renewal”.
Another great way to point out pain points is to look at them from a different angle: your own as a salesperson. For example, I could explain that our website used to be slower and that we fixed it. Not only does this come across as less aggressive, it also helps create a personal connection with your customers. Which brings me to my next point…
Create trust and connection
Reassure potential customers by creating a good bond
People are suspicious when salespeople come into the picture. “You’re making a nice sales pitch, but you’re just trying to sell me something, right?” is something I sometimes hear from potential customers. And they’ll be thinking the same thing when 100% Fresh Coding in our phone number database We use only the very best collection agents to collect data when it comes to collecting contact numbers. With as little effort as possible, 2024 Our Dumps will be up-to-date at all times You get a region-specific mobile Number Listing Database with answers tailored for your own business how to build phone number list Contact us deploy and receive market leads through WhatsApp’S current Maximum-click program In turn, this results in increased sales by getting free samples which are delivered automatically after they have been submitted For example:. We have different database too which is very low cost so you can buy our GDRP base data. The best marketing and selling tool for a single business is the phone number database, one of the last tools to offer online promotion or product sales. they read through your website.
This critical attitude is understandable, because many salespeople are also really pushy and sell you a product that you actually did not need. I am also suspicious of such salespeople! That is why it is important that you prove that you are not such a salesman. And you do that by creating trust.
You can start with the aforementioned pain points
If you already pointed out your own pain points to your customers, they will already feel a certain connection. But if you really want to create trust, you still have to prove that you really understand your customers. You have to know your target audience well and tailor your texts to them. Besides pain points, you should know what your target audience likes and doesn’t like. Here are some tips:
Write texts about recognizable problems.
Make sure you don’t write too general, because then no one will feel addressed. Never forget that you are writing for real people.
Use clear language and avoid jargon that your customers are unfamiliar with.
Write actively instead of passively, because it is more personal and powerful.
And I think the most important thing is to be authentic. Your audience can really sense when that is not the case. Be genuine and show your personality, because that will also create more trust.
In other words, you let people read that your company also consists of real people. Because it does!
Tell a story with your brand
You can’t get anyone on board without being truly compelling
So you can point out pain points by telling about your own experiences. I also said that it is good to be authentic in your web texts. What are you doing then? Exactly, you are telling stories. And with good stories you will write better web texts that will sell your brand.
When it comes to creating a connection, stories are invaluable. Unlike facts and figures, a good story can really touch people. Plus, people prefer to do business with someone they know. Sharing stories will help you create this connection. By sharing your personal experiences, you give your audience a glimpse behind the scenes of your business. This can help them better identify with you and phone number number data your brand. Finally, you also show that you can relate to their story.
And let’s face it, websites can be boring. The fact that stories are more engaging is reason enough to tell them on your site.
If you are looking for inspiration, you can always consult our newsletter .
Try the negative reverse sell
Understandable… this is not a technique for beginners. Or are you ready for it?
With negative reverse selling , you do the exact opposite of america email what potential customers expect from a salesperson. You apply reverse psychology, convincing them that they are worth buying your product. And yes, the title of this sales tip is an example of that. But be careful: with this you can finally convince a customer who keeps doubting… or chase them away.
I assume this sounds a bit strange. I talked about a soft approach and building trust in my previous tips, and now you come up with a negative psychological trick? Indeed, this is not a technique you want to use everywhere. Some people will even have an aversion to it. But it does relate to my previous points: people are critical of salespeople by default. Some potential customers have a natural tendency to take the opposite position from you as a salesperson, even if they would normally agree with you. What you do with such a negative statement is lean into the negative position of a critical customer. In this way, it is possible that they will view your product from a different, positive, angle.
This is not a technique for people who are already on board with your story , but for the eternal doubters and critics. See this as a push in the back that you should use sparingly.
Although… Maybe you are not ready for this technique yet
Of course, there are also positive people on your website, so how and where do you use this technique online? On a single blog post with a different angle, for example. Or on a landing page that is specifically aimed at the hard-to-convince customers that you have spotted in your target audience. Or just like here, with a unique title that attracts attention in a different way. People have certain expectations of a web text, going against that can be disarming. In any case, it is an interesting possibility.
