7 SEO tips for website The Google search engine has also provided its users with the possibility to search for images and photos of sites, and site images can be displayed in the top results of photo searches, and it is a way to increase site traffic, so stay with me in image SEO training .
Photo SEO helps your site, in addition to ranking in image search results, has a positive impact on the SEO of your content and landing pages and improves your ranking.
What is meant by SEO site photos?
You probably have good knowledge about SEO and you know what SEO is , the optimization of the site for the search engine.
Photo SEO means to optimize the images to reach the top rank of Google and also affect the improvement of content SEO, which includes various techniques and principles that follow each point will bring you one step closer to achieving top ranking, just like landing page SEO. Book SEO consulting to learn and receive site optimization tips .
The important point in designing images for the site is its impact on content marketing , which helps to grow the conversion rate of the site.
1. unique image
The point that plays an important role in every marketing method is the originality of the content and business. In SEO, it is necessary for both the user and Google to have original content, and any content that is copied will not be valid.
The literal meaning of the database shop word “Unique” in English is something unique that does not have any similar examples and the content of each site must not have exactly the same example.
Image is a type of content.
Of course, you should keep in mind that it is not a problem to model and learn from similar examples, and it is even one of the methods that I introduce in the training, because you need to know how the competitor’s content was produced so that you can produce it better than it.
In SEO, you don’t always need to design an image from scratch to be recognized as a unique image, but this is the best way to inject originality into the content.
There are good shortcut methods to convert a copy image into an original and unique image, and Photoshop software is the tool used in these methods; Photoshop tool is usually introduced in image SEO training . You can use other software for photo SEO , which we have fully introduced in the content creation software article.
Convert photo copy to unique
To turn an image into a unique photo, you need to reduce something or increase something, like the methods I will introduce below about photo SEO .
Make sure that you make the product images unique in the online store or take a photo of the product yourself. Also, it is better to read the article What is WooCommerce, WordPress store builder plugin.
Change the color and effect of the photo: Every photo has a main color and a second color that is used the most in the photo, which is one of the principles of any design. You can change the main color and the second color to improve the SEO of the photo.
It’s also a good idea to add the same primary color and second color of your business to all the photos you want to use.
Add text to the image: Add a dedicated text to the image that is better as an explanation to complement your text. When Google can read the text on your image, your photo’s SEO will improve. Combining images: Another method for photo SEO is to combine two related images.
2. Reduce the size of images
Website images play an important role in improving the user experience, but this role is not always direct.
By reducing the size of images, you increase the speed of your site, and the site takes less time to load from the user, and as a result, the user experience (UX) improves.
If you have researched Google’s Core Web Vitals, you know that this section is for evaluating and diagnosing the user experience of each site.
To improve the score, compress those images, which I will introduce in the following 2 methods of compressing images to reduce their size and, as a result, improve the SEO of site photos.
My recommendation is to install the Short Pixel or tiny png plugin and I don’t recommend other plugins to compress images as there is a better way than installing the plugin but it takes some time.
Compressing the image before uploading
it to the site: Before you upload the image to the site, there are powerful online tools that compress the image. This way is a better option than installing a plugin, because every plugin active on WordPress uses hosting resources and speed. It slows down the site.
Photo compression with Photoshop: If you use the powerful Adobe Photoshop tool for photo SEO and editing, there is no need to re-upload on image compression sites, and you can optimize the image when you output it.
At the top of the Photoshop software window, click on File, Export and Save for Web options. After the settings section, you can specify the photo format and its optimization rate.
Now that your photo has been compress and is no longer large, let’s move on to the next tips in photo SEO.
Compressing images on the site may affect the quality of the image and blur the images so that the audience cannot read the content of the site properly, so be careful not to over-optimize each image because it will reduce the quality.
3. Add alternative text (ALT Text)
Google search engine, despite the create online restaurant promotion videos very good developments in the field of reading and analyzing the content of the site, still has defects in the analysis of the content and images of the sites, because anyway, a robot does not have the ability to understand well like a human.
Especially the images that Google has tried to identify the subject of the image as best as possible and rank the images.
The feature of this alternative text, or Alternative Text in English, is to guide search engines to better understand each photo, and Instagram has also added the ability to add alternative text to the image.
Alternative text in the Instagram search engine like Google is for better identification of the subject of the image by the search engine, which naturally has a positive effect on improving photo SEO.
The idea that alt text is just to show the user if the image doesn’t load is completely wrong and alt text has many more uses.
To improve image SEO and add alt text in WordPress after manually uploading the image, fill it in the media section of the WordPress counter on the left side of the alt text field.
What should we write in the alternative text?
For example, if a 2000-word article has 8 images, your alternative text for each image should be varied and all 8 images do not have keyword alternative text , a mistake that is unfortunately common.
The proper method for photo SEO with alt text is to use the main keyword for the index image and LSI words for other site images. This is a simple explanation of alt text that has a great impact on SEO.
4. Choose a better format
In the computer space, every file b2c fax has a format, and the user and the software installed on the system treat it based on the format of each file, but files with a certain type, for example, images, can have different formats.
The best format for the Internet space is Webp, which is Google’s recommendation for using images on the site. This format has features such as better compression and better compatibility with Google Chrome, and Webp images do not open in Photoshop.
Other extensions related to images:
- PSD extension: Photoshop tool is one of the products of Adobe company; Photoshop is currently one of the most popular software for editing photos and images, which has many users in Iran, like myself, who take help from it to edit and design posters, banners, and images.
5. Images suitable for mobile phones
If you are familiar with the science of SEO, you know very well about Google’s sensitive algorithms for the mobile version, which completely change the site’s rankings and are very powerful.
If you enter the search console of the site, go to the devices section in the performance section, the entries of most sites are more mobile phones, and then laptop and computer versions.
SEO article with your phone
Right now, you are probably reading this photoand Google is very strict, and in technical SEO, before starting content production and external SEO, you must have completely optimized your site’s template for different versions.
6. Lazy loading
Lazy loading has a very good effect on increasing site speed and improving Core Web Vitals score, and as a result, photo SEO improves.
If you have design a site with the WordPress content management system, install the Lazy Load plugin, a complementary product to the WordPress rocket plugin, so that your site image can be use as lazy loading on the site.
