ontinuously improving your customer service isn’t always easy. The fact that for 90% of customers, customer service is a defining factor when it comes to being loyal to a brand only creates additional pressure for brands to perform.
So if you’re looking to innovate and improve, why not you delegate a part of your customer support team’s tasks to your clients? This may sound crazy, but it’s actually what your customers want. As Microsoft stated in 2017, 90% of consumers expect to find an online portal for customer service.
If you think about it, a customer portal can benefit your business by improving your customer’s experience while allowing your team to focus on more interesting, challenging tasks. It can also be extremely easy to set up when using a customer portal software.
What is a customer portal
You may be familiar with some forms of self-service model retouching resources for customers, such as knowledge bases or forums. There are similarities between them and a customer web portal, however, they aren’t quite the same.
A client portal website is a place where your customers can access the self-help resources that you provide. If they don’t find the answer to their question there, they can submit a ticket or talk with a support agent via live chat. This is why customer communications software are so important.
Before we talk about all the benefits of a customer portal, let’s define what its characteristics are.
Showing relevant information
In a customer portal, your clients can access information about their interactions with your business. They can also view the status of an order, check the resolution progress of a ticket, look up an invoice, or search through the history of their interactions.
Customer portals have become a standard feature in Fasilite pou itilize industries such as banking, so you have probably experienced the benefits of this solution as a customer yourself. Now, think about how to introduce this kind of solution to your business.
Enabling peer-to-peer support
No matter what services you offer, from software america email list to coffee grinders, some of your users will be more experienced with using your product than others. Why not provide them with a platform to share tips, help eradicate doubts, or fix issues.
