Getting marketing and sales teams to work in alignment can make all the difference. The main goal of Smarketing is to build a powerful and effective working system. How do you know if your company nees to launch a smarketing strategy? If you meet these factors, you nee to get […]
Daily Archives: October 14, 2024
19 posts
1. 6 reasons why you are not doing your b2b abm strategy right The B2B environment is a strategy on the rise since according to the study carried out by Demandbase: “around 70% of the world’s B2B companies had partial or complete ABM programs in place” which shows us the […]
The key to an effective Smarketing strategy is to correctly categorize the leads obtained through marketing actions. This can be seen very clearly in the purchase cycle of a lead. To do this, both areas must develop (and visualize!) a sales funnel . Let’s say we have a visitor to […]
We all know that it is harder to maintain long-term, satisfying relationships with our customers than to win over new ones. Still, investing in creating an impeccable customer experience increases consumer loyalty to the brand , which often brings automation benefits that a new, unreliable customer will rarely generate for […]
brand trust dimensions Analyzing the five dimensions through concrete questions provides us with a complete and practical roadmap for building and maintaining Marketing brand trust: Capability: Functional Trust. Is your brand good at what it does? Is it competent? Reliability: Transactional trust. Does the brand deliver on its promises? Is […]
Why is Brand Trust important for companies? 61 % of consumers study online reviews before completing a purchase . With this data we can establish the premise that consumers look for reasons to trust a brand before. Investing money in its products or services. According to Edelman’s studies on brand […]
